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Universality

Everyone can access and use the services.

An organisation looks for whatever may prevent people using its services, and prioritises work to remove it.

Its site works with screen readers and keyboards, uses plain language, and runs on the older and cheaper devices that people who use, or may wish to use, the service actually own.

Essential information and services are never put behind a payment, an account, or a proprietary technology.

People can use the service privately and safely, even on a shared device, or where someone at home may be monitoring or controlling what they do, without leaving traces that could put them at risk.

Where a barrier remains, the organisation says so openly and explains what it is doing about it.

Example requirements

These example requirements are grounded in established international standards, regulations, and laws, which are listed in full in the section below.

  • All public-facing websites and digital services meet WCAG 2.2 Level AA accessibility requirements at minimum.

  • Essential public services remain accessible across different browsers, devices, operating systems, networks, and assistive technologies.

  • All images, icons, audio, and video content include appropriate alternative text, captions, or transcripts.

  • Documents, forms, PDFs, and downloadable materials are designed and tested for accessibility before publication.

  • Accessibility statement is published, describing current accessibility status, known limitations, and contact route for reporting barriers.

  • Accessibility testing is carried out using both automated tools and testing with people with disabilities.

Standards, regulations, and laws informing this work

Organisations working in this area

Edited by Jake Berger Last updated